We are an international PR and marketing agency founded by passionate gamers whose sole obsession is discovering incredible new games. It’s not just about finding new clients; we want to collaborate on projects we are genuinely excited to play. We fully immerse ourselves acting as an integral part of your studio.

Our team boasts extensive experience in video game journalism, public relations, and advertising creativity. No two PR and marketing campaigns are the same because no two games are the same. We tailor our approach to meet the unique needs of each client, ensuring your game stands out among the more than 18,000 games released this year on Steam alone.

With over a decade of experience as video game journalists, we’ve forged excellent relationships—often friendships—with the press and influencers worldwide. However, what truly sets us apart as an agency is our unwavering commitment to creativity. We produce creative content for social media, videos, events, and even press releases. Everything we do is driven by an intriguing idea or concept, capturing the attention of the press, influencers, and players.

At Friendly Fire, we aim to be the best video game agency. To find out more, please contact us!