FRIENDLY FIRE PR
CREATIVITY IS OUR GAMEPLAY LOOP FOR VIDEO GAME MARKETING
CREATIVE VIDEO GAME PR AND MARKETING AGENCY
We are an international PR and marketing agency born from the passion of dedicated gamers, and our goal is to find amazing new games. With vast experience in video game journalism, public relations, and creative advertising, we customize each campaign to meet our clients needs.
Our solid relationships with press and influencers, combined with our creative focus, ensure your game stands out.
Craft the perfect build for your game
Public Relations
As seasoned video game journalists, we’re your expert adventurers forging connections with specialized and generalist press.
Our arsenal: strategic planning, content localization, press releases, direct media outreach, and comprehensive reporting.
We ensure your game gets the spotlight it deserves.
Influencer marketing
Embark on the quest for PR success! We match your game with the perfect content creators, ensuring it reaches the right audience based on genre, style, mechanics, art direction,...
It's not just about reaching influencers, it's about connecting with players who will truly resonate with your game's unique qualities.
Events
We organize captivating press tours that bring your game directly to the heart of the media, trade show booths that stand out in bustling arenas, and press events that leave a lasting impression.
Our strategic and creative approach ensures every detail is meticulously crafted, captivating both media and fans alike.
Social Media
We create engaging content from scratch, from gameplay captures to cinematic trailers and high-quality productions.
Our innovative approach ensures your game’s story and visuals captivate your audience.
Let's make your social media a dynamic showcase for gamers everywhere.
Strategy
From crafting or refining your Steam page to conducting mock reviews for critical insights, we design the perfect strategy to maximize each studio's resources and budget.
Our tactical use of marketing beats optimizes timing and content, creating buzz and keeping the excitement alive.
Creativity above all
Creativity is our favorite mechanic for making your game stand out among the 50+ titles released daily on Steam.
We generate original and innovative ideas, from social media content to unforgettable events for press and players, and press releases that grab media attention.
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